Brand Loyalty Down Again for New Vehicles

J.D. Power 2023 U.S. Automotive Brand Loyalty Study – courtesy of and copyright J.D. Power – September 2023

Ken Zino of AutoInformed.com on Brand Loyalty Down Again for New Vehicles

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“As vehicle availability increased and more choices hit the market for consumers, loyalty among brands as a whole saw a decline this year,” said Tyson Jominy, vice president of data & analytics at J.D. Power. “Additionally, owners were tied down to their vehicles for longer than normal due to ongoing supply chain disruptions, and as a result were more likely to experience problems with their vehicles.”

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