Branded! Subaru New Company Name for Fuji Heavy Industries

AutoInformed.comFuji Heavy Industries in Shibuya-ku, Tokyo, on Thursday held an extraordinary meeting of its Board of Directors. In it the Directors agreed to change the company name to Subaru Corporation on April 1, 2017. FHI is using the 100th anniversary of the 1917 founding of Nakajima Aircraft to align its company name with its brand name.

This is a tentative date because the name change is subject to approval – almost certain-  for amendments to the Company’s Articles of Incorporation at the 85th General Meeting of Shareholders on June 28, 2016.

The origins of FHI start with the foundation of the Aircraft Research Laboratory in 1917 – later to become Nakajima Aircraft Company. After  a number of reorganizations, FHI established its current name in 1953. Subaru began with the introduction of the Subaru 360 minicar in 1958.Since then, FHI has expanded its businesses in aerospace and industrial products – especially Subaru automobiles.

Subaru – Japanese for the Pleiades constellation – now operates in more than 90 countries. For the fiscal year ending March 2017, Subaru projects its global vehicle sales will exceed one million units (1,050,000 units on a consolidated basis) for the first time in its history.

 History of Fuji Heavy Industries

  • 1917: Chikuhei Nakajima establishes the Aircraft Research Laboratory.
  • 1918: The Aircraft Research Laboratory renamed the Nakajima Aircraft Factory (then incorporated as Nakajima Aircraft Co., Ltd. in 1931).
  • 1945: Nakajima Aircraft Co., Ltd. reorganized as Fuji Sangyo Co., Ltd., switching from aircraft manufacturing to production of civilian goods.
  • 1950: In accordance with the Enterprise Reorganization Act, Fuji Sangyo Co., Ltd. split into 12 companies, including Fuji Kogyo, Fuji Jidosha Kogyo, and Utsunomiya Sharyo.
  • 1953: Five of the 12 companies, including Fuji Kogyo, contribute capital to establish Fuji Heavy Industries Ltd. (FHI acquires and merges with the five companies in 1955).

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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