Celebrating 100 Years of BMW Motorrad – Berlin Festival in July

Ken Zino of AutoInformed.com on Celebrating 100 Years of BMW Motorrad – Berlin Festival in July

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BMW said this morning in Munich that the 21st edition of the BMW Motorrad Days from 7 to 9 July 2023 will be dedicated to the 100th anniversary of Motorrad. This year, for the first time, electric mobility will also play a central role at Pure&Crafted. BMW Motorrad, as the festival’s title sponsor, is “building a bridge from heritage to mobility concepts of the future, the Pure&Crafted program will present a world premiere, presumably of some advancement of an electric motorcycle.

“We successfully anchored the BMW Motorrad Days at the BMW plant location in Berlin last year with a new concept and there will be no shortage of highlights at this year’s 100th BMW Motorrad anniversary event,” said Dr. Markus Schramm, Head of BMW Motorrad. “This time, we will not only be offering a wide range of exciting activities at the central event in the Summer Garden at Messe Berlin trade fair, but also other event areas in and around Berlin to meet the wishes and interests of our customers and fans.

“For example, the Pure&Crafted Festival takes place at the same time, which BMW Motorrad initiated and for which it is also the title sponsor, there are tours of the BMW Motorrad plant in Spandau or there is the MCC Schenkenhorst off-road area, where the International Qualifying for the BMW Motorrad International GS Trophy 2024 in Namibia will also be held from 6 to 8 July. In short, for our 100th BMW Motorrad anniversary, we have put together an action-packed program for our visitors. And I can promise you: Everyone will get their money’s worth here,” said Schramm.

Plant tours at the BMW Motorrad plant in Spandau

This is where BMW motorcycles are assembled. In Berlin’s Spandau district stands the birthplace of BMW Motorrad. From morning until evening, more than 1000 visitors will have the opportunity to experience the BMW Motorrad plant in Spandau up close on an exciting, guided tour on the weekend. Free shuttles will be provided from Messe Berlin to the plant and back. Booking is only possible at the BMW Motorrad Days event site. The number of participants is limited.

Admission to BMW Motorrad Days is free. You don’t need a ticket for the factory tour either, but spaces are limited. Sign up at BMW Motorrad Days. Tickets for the BMW Motorrad Days will be available shortly at www.bmw-motorrad.com Tickets for the Pure&Crafted Festival will be available from March at www.pureandcrafted.com. You can also book a training slot at MotoRacingSchool from March at www.moto-racingschool.de.

Opening hours BMW Motorrad Days:

  • Friday, 07.07.2023 2:00 pm – 1:00 am
  • Saturday, 08.07.2023 10:00 am – 1:00 am
  • Sunday, 09.07.2023 10:00 am – 3:00 pm

Opening hours Pure&Crafted Festival:

  • Friday, 07.07.2023 3:00 pm – 2:00 am
  • Saturday, 08.07.2023 12:00 pm – 2:00 am
  • Tickets available from March at pureandcrafted.com
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