Deer Claim Collision Warnings

AutoInformed.com on Dear Claim RatesState Farm released its annual deer claim study today that ranks states by the potential drivers have of hitting a large animal, including deer, elk and moose. On average, one of every 41 West Virginia drivers will have an insurance dear claim for damage caused by a collision in 2016. Drivers in Montana, Pennsylvania, Iowa, and South Dakota also face tough odds – less than 70-1 – of a dear claim.

The likelihood of colliding with a large animal more than doubles during the months of October, November and December, during deer mating season. The insurance company says that “whether you hit a large animal or it jumps into the side of your vehicle, such collisions can cause significant injuries and property damage. No matter where you live, it’s important to keep your eyes up and focus on the road, helping you take action in the event a large animal is suddenly in your path.”

“Drivers should be engaged, alert and on the lookout at all times, because you never know when you may need to react to a deer or any other obstacle that may suddenly be in your path,” said

Dear Claim Tips

  • Slow down, particularly at dusk and dawn
  • If you see one deer, be prepared for more deer to cross the road
  • Pay attention to deer crossing signs
  • Always buckle up, every trip, every time
  • Use your high beams to see farther, except when there is oncoming traffic
  • Brake if you can, but avoid swerving, which could result in a more severe crash
  • Remain focused on the road, scanning for hazards, including animals
  • Avoid distracted driving, which might cause you to miss seeing an animal
  • Do not rely on products such as deer whistles are not proven effective
  • If riding a motorcycle, wear protective gear and keep focus on the road ahead

“We know there is an increased risk of a deer claim around dawn and dusk, and also during the October-December breeding season,” said Chris Mullen, Director of Technology Research at State Farm. “However, drivers should be engaged, alert and on the lookout at all times, because you never know when you may need to react to a deer or any other obstacle that may suddenly be in your path.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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