Detroit Auto Show Links with Wayne State University in 2022

The North American International Auto Show today announced a partnership with Wayne State University. WSU students will be conducting a demographic study for the revised event, commonly known as the Detroit Auto Show, as a student project. The University’s Mike Ilitch School of Business is also planning to host a series of panel discussions regarding diversity and the future of mobility during Public Days.

“Students will be directly engaged with the show, managing and completing a demographic study of the various audiences that the show attracts. We are also delighted that the Mike Ilitch School of Business is hosting a mobility conference in association with the Public Show,” said Rod Alberts, Executive Director of the Detroit Auto Show.

The statistical study project will be coordinated by WSU’s sociology department under Professor Merolla. Students will be responsible for all aspects of the study and will be onsite at the show conducting research. The survey will be the primary class project for the incoming sociology class this fall. The final report will be presented by the students to Detroit Auto Show Management upon completion.

In conjunction with The Detroit Auto Show, the Ilitch School of Business will host the Executive Speaker Series: Automotive Summit 2022. This will be held the morning of Tuesday 20 September, at the Ilitch School’s Lear Auditorium, 2771 Woodward Avenue in downtown Detroit. A presentation entitled “Recruiting Diverse Talent for the Automotive Industry,” is one of the programs planned. Themes will be for community and industry audiences, but accessible to WSU students, faculty and alumni at no charge. For more information about WSU’s Mike Ilitch School of Business and their Executive Speaker Series visit: Ilitchbusiness.wayne.edu.

September of 2022 after the COVID disruption will present a new version of the auto show in Detroit with indoor and outdoor events, including brand-defining vehicles, and product ride-and-drives. It includes Industry Tech Days, a chance to preview emerging mobility technologies and engage with innovators; AutoMobili-D, a look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community festival citywide. For more information, visit naias.com.

Dates for the 2022 Detroit Auto Show

  • Media Day, Wednesday, Sept. 14
  • Industry Tech Days and AutoMobili-D, Wednesday, Sept. 14 and Thursday, Sept. 15
  • Charity Preview, Friday, Sept. 16
  • Public Show, Saturday, Sept. 17 – Sunday, Sept. 25

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Detroit Auto Show Links with Wayne State University in 2022

  1. Rod Alberts says:

    The North American International Auto Show (aka Detroit Auto Show) announced today that Huntington will be the Presenting Sponsor of the 2022 Charity Preview on Friday, Sept.16, 2022, at Huntington Place. The Convention Center was renamed Huntington Place in December of 2021. As the Presenting Sponsor, Huntington will receive recognition throughout the evening, host a private reception and have the opportunity to welcome all guests.

    “We are delighted to welcome Huntington as the Presenting Sponsor of Charity Preview. The return of this annual gala is so important as it raises much-needed funds to make a difference in the lives of children in our community,” said Rod Alberts, executive director of the Detroit Auto Show.

    DADA says this fall’s Charity Preview will attract thousands of auto executives, regional industrialists, media, civic and society leaders to this black-tie event. Most importantly, millions will be raised for children’s charities in Southeastern Michigan.

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