Timing might be everything since Ellinghaus has good Cadillac products to sell. Reputation and distribution remain Fleetwood-size problems, though against global luxury competitors.
General Motors today announced that Uwe Ellinghaus, 44, would take a newly created position of Chief Marketing Officer, Global Cadillac effective 1 January 2014. Ellinghaus will lead marketing and brand building at GM’s regional luxury brand as it attempts to take on the Audi, BMW, Mercedes Benz and Lexus in the global markets.
Ellinghaus most recently was executive vice president, marketing and sales at Montblanc International, a pen maker located in Hamburg, Germany. Ellinghaus previously served in a number of marketing positions at BMW AG, from 1998 to 2012. From 2010-2012, he was the company’s chief marketing officer, responsible for the BMW brand’s strategy, and marketing services for its Mini and Rolls-Royce brands.
“The addition of Uwe is another important step in the global growth of Cadillac and our leadership team,” claimed Bob Ferguson, General Motors senior vice president, Global Cadillac.
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