Toyota (NYSE:TM) Prius enters the 2023 model year when it is now scheduled to appear in US showrooms next month as a hedge against the ongoing auto industry rush to convert to EVs. With nine hybrid models, soon to be ten with the addition of the all-new Toyota Crown, two plug-in hybrid models, the new bZ4X battery electric vehicle and the zero-emission hydrogen fuel cell Mirai, Toyota will offer 14 electrified vehicles next year it said today in a release. Development goals appear to be based on styling and marketing and not breakthrough jumps in technology at conservative Toyota. This approach has served Toyota and its customers well when it comes to quality and durability.