Porsche (P911.DE) said yesterday that it is enhancing the driving experience of all Taycan models. Some of the changes arise from what AutoInformed thinks is an identity crisis caused by long held Porsche technology and marketing values facing new age electronics and artificial intelligence programming. Consider as one example that the new E-Shift system now has “virtual gear changes” and an “even more emotive Electric Sport Sound.” The 2027 model year Taycan is now available to order from all Porsche centers

“By introducing comprehensive innovations for the model-year change, we are strengthening the Taycan in all relevant areas. The latest models offer a more emotive driving experience, greater track performance and more intuitive and customizable operation,” said Kevin Giek, Head of the Taycan model line. The new generation of infotainment also has a modern operating concept, enhanced smartphone integration and voice control with artificial intelligence (AI) are part of the update.

With the new E-Shift option, Porsche said it is enhancing the emotive driving experience of all Taycan models. “Virtual gear changes with noticeable shift jerks, a reinterpreted Porsche Electric Sport Sound and a virtual rev counter guarantee a multi-sensory driving experience. Paddles on the GT-sports steering wheel can be used to shift between eight simulated gears.” AutoInformed will await potential customer acceptance as indicated by sales numbers