The problem facing Ford – and General Motors and Fiat-owned Chrysler – remains the Eurozone crisis, which has both personal and commercial vehicle sales plummeting. In the case of cars, the EU is tracking a fifth straight year of sales declines, with no end in sight.

Yesterday, General Motors replaced the head of GM Europe after he was only in the position for six months as losses mounted with no apparent way to stop the flow of red ink. GME lost $300 million in Q1; Ford Europe lost $149 million, a breathtaking -$449 million swing compared to 2011. Q2 results in Europe will be ugly for all of the Detroit Three, reflecting much weaker demand for autos.

The only bright spots for Ford were the United Kingdom, Eastern Europe and Russia, which is not part of the EU of course. Sales in the UK increased by 1% in the first half of 2012, with the Blue Oval remaining the UK’s top-selling car brand.  Ford sales in Russia increased by 18% year-to-date, with market share rising to 4.3 per cent. In Eastern Europe, Ford’s sales were up 14.7% year-to-date

“The economic environment remains very difficult, obviously, and we are balancing the need to be price competitive, while remaining committed to improving net pricing, building brand strength and protecting residual values,” said Roelant de Waard, vice president, Marketing, Sales and Services, Ford of Europe.