Click to Enlarge.
While the people in the UK appear daft sometimes to ‘Mericans, here’s a useful bit of treacle. The Royal National Lifeboat Institution (RNLI) with their partners at Ford created a unique flip flop using recycled car tires They will print the charity’s vital ‘Float to Live’ message in the sand. Alas, new data show a decline in awareness of this simple but important life-saving action.
‘We want people to enjoy the coast but urge everyone to respect the water, think about their own safety and know what to do in an emergency,” said Guy Addington, RNLI Water Safety Lead. “Think about planning your trip to a beach where lifeguards are patrolling to keep you, your family and friends safe, and also ensure you are aware of the RNLI’s safety advice before getting into the sea, wherever you are holidaying… We’ve seen high numbers of people at UK beaches this summer so it’s imperative that we continue to raise awareness of important water safety advice,” he concluded.
Members of the public are being encouraged to take personal responsibility for their own and family’s safety by remembering the Float to Live technique if you’re in trouble in the water:
- Fight your instinct to thrash around
- Lean back, extend your arms and legs
- If you need to, gently move them around to help you float
- Float until you can control your breathing
- Only then, call for help or swim to safety
Ford is the official vehicle supplier to the RNLI, supporting their work with vehicles to help lifeguards patrol beaches up and down the UK. The Ranger was chosen out of eight other car manufacturers as the hero vehicle to support the RNLI in 2018. Since then, Ford has provided the RNLI with a range of Ford vehicles including the Ford Raptor, Transit Connect, Ford Kuga and even the Ford Fiesta.
1Source: Basis Research, RNLI Water Safety Survey, April 2021. Sample: 1,007 adults aged 16 to 64, nationally representative sample of the UK population
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford – Flip Flops Stamp “Float to Live” on UK Beaches
Click to Enlarge.
While the people in the UK appear daft sometimes to ‘Mericans, here’s a useful bit of treacle. The Royal National Lifeboat Institution (RNLI) with their partners at Ford created a unique flip flop using recycled car tires They will print the charity’s vital ‘Float to Live’ message in the sand. Alas, new data show a decline in awareness of this simple but important life-saving action.
‘We want people to enjoy the coast but urge everyone to respect the water, think about their own safety and know what to do in an emergency,” said Guy Addington, RNLI Water Safety Lead. “Think about planning your trip to a beach where lifeguards are patrolling to keep you, your family and friends safe, and also ensure you are aware of the RNLI’s safety advice before getting into the sea, wherever you are holidaying… We’ve seen high numbers of people at UK beaches this summer so it’s imperative that we continue to raise awareness of important water safety advice,” he concluded.
Members of the public are being encouraged to take personal responsibility for their own and family’s safety by remembering the Float to Live technique if you’re in trouble in the water:
Ford is the official vehicle supplier to the RNLI, supporting their work with vehicles to help lifeguards patrol beaches up and down the UK. The Ranger was chosen out of eight other car manufacturers as the hero vehicle to support the RNLI in 2018. Since then, Ford has provided the RNLI with a range of Ford vehicles including the Ford Raptor, Transit Connect, Ford Kuga and even the Ford Fiesta.
1Source: Basis Research, RNLI Water Safety Survey, April 2021. Sample: 1,007 adults aged 16 to 64, nationally representative sample of the UK population
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.