Ford’s Q3 EV sales were up 14.8% on best ever sales of 20,962 vehicles. This is a bit of a mixed blessing as Ford is losing ~$40,000 on each sale. Much of this gain came from Mustang Mach-E sales, up 42.5% percent for the quarter and best since its debut in 2021. In the month of September, Mach-E sales of 5872, set a new record and a year-over-year gain of 153% for the month. E-Transit was the No. 1 selling electric van with its best ever quarterly sales results of 2617,up 89.8%.

During September, Ford’s overall electric vehicle sales were up 65.0 percent. Ford’s electric business – Model e – is forecast to lose ~$4.5 billion during 2023. It lost $1.2 billion during Q2 or $40,000 a vehicle. Ford is in the process of completely revamping its product development to address this.

Ford hybrid sales, led by F-150 and Maverick hybrid trucks, posted Q3 sales of 34,861 vehicles – up 41.4% year-over-year. F-150 Hybrid sales increased 46.9% at 12,311. Maverick Hybrid now represents 56.5% of all Maverick trucks sold. Q3 Maverick sales totaled 23,931 trucks, an increase of 83.4% YoY.

Lincoln posted decent Q3 sales from Corsair, Nautilus and Navigator. However, Aviator sales were impacted due to the 360-degree camera recall, parts are only now starting to arrive at retail stores for new customer vehicles. Navigator Q3 sales expanded 46% on sales of 4527 SUVs. Sales of the new Lincoln Corsair produced an increase of 25.9% for the quarter. Nautilus also was up 32% increase over Q3 last year.