Ford’s goal is an 8% EBIT margin for its so-called Model e electrification by 2026. It is being pushed hard here by General Motors, Toyota and other global automakers as they compete in the capital markets.

Ford Changes in Financial Reporting

• Results will now be reported by Ford Blue (gasoline, diesel and hybrid vehicles), Ford Model e (EVs) and Ford Pro (commercial products, services), not by regional markets
• It was claimed, Ford+ will produce solid growth and sustained, healthy profitability and returns by deploying new technologies, achieving higher quality, lowering costs and complexity
• Ford Reconfirmed late-2026 margin targets of 10% for company adjusted EBIT and 8% for Ford Model e – the latter driven by increased EV production run rates
• Claims Ford Pro shows that software-enabled vehicles and services will generate value across all three segments
• Reaffirms full-year 2023 adjusted EBIT guidance of $9 billion to $11 billion; provides segment-level outlooks; plans to share more information at Capital Markets Day on May 22