In the electric vehicle segment, Ford Model e, the Dearborn based automaker lost $1.32 billion as sales dropped -20% to 10,000 units as EV demand softened, which is an industry-wide trend. However, Ford’s lack of hybrid offerings as a hedge is a significant weak spot. It will not have hybrid versions of every vehicle in its North America portfolio until 2030.
As are ongoing quality problems, which affect electrified offerings as well as traditional ones. Here’s the SEC required warning: “Ford’s vehicles could be affected by defects that result in recall campaigns, increased warranty costs, or delays in new model launches, and the time it takes to improve the quality of our vehicles and services could continue to have an adverse effect on our business.”