A look at the sales by model reveals that Ford is now essentially a truck and SUV maker, with dwindling car sales. The difficulty in analyzing what the data means comes from what sales were from previously placed orders, and when the US will return to a normal sales environment, which might be undefinable at this time. Ford no longer holds sales calls for media and analysts. In one case where Ford provided clarification, Bronco sales totaled 10,928 and were up 48.4%. Bronco is turning on dealer lots in just 9 days, with 91% of Bronco’s retail sales coming from previously placed orders. Combined, Bronco and Bronco Sport sales totaled 18,300 for the month, an increase of 10.5% compared to last year. Retail sales are comprised of ~50% of previously ordered vehicles with the wait time unspecified.
Ford Motor US Sales Drop 10% during October 2022