Ford Motor said this morning in Dearborn that 2023 US sales totaled 1,995,992 for a mild 7% increase when compared to 2022 on a year-over-year basis. It’s best selling vehicle, the Ford F-Series posted sales of 750,789, up 15 percent over the previous year and outselling second place Chevrolet Silverado by ~200,000 trucks. Gas- and diesel-powered F-Series sales were up 12% percent, while top selling F-150 Lightning and F-150 Hybrid achieved record sales for the year – up 55% and 41%, on relatively small 2022 baseline of 15,617 Lightning units.
“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric and hybrid vehicles and our fantastic dealers delivered solid growth and momentum. We have the products that customers want,” said Jim Farley, Ford president and CEO.
The F-150 Hybrid sold 50,103 during 2023. A refreshed F-150 is due to launch later this month. Ford has both the first and second best-selling hybrid trucks in America, with Maverick Hybrid sales totaling 52,361 trucks, a 67% percent gain and more than half of Maverick’s total sales in 2023. Total Maverick sales at 94,058 were up 26.5%.
Ford sold 1,081,777 trucks and vans in 2023 – up 13%. However, car sales at 48,636 during 2023 are a footnote in Ford’s US sales lineup.