Genesis is into motorsports with plans to compete in the FIA World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship (IMSA) in 2027 with an Oreca-based car called GMR-001 Hypercar. “At Genesis Magma Racing, hyperspeed isn’t just a concept – it’s a reality,” said Team Principal Cyril Abiteboul in a recent interview with the Genesis newsroom.

“Building the team together and putting the different building blocks together is a challenge because nothing existed at first. It’s not just a car that we need to build. It’s a racing team. An organization. A new identity,” said Abiteboul.

“Another big challenge, from a timing and engineering perspective, is the powertrain. And anyone who knows about engines will appreciate that we only had six months to develop a complete engine. We elected to go with a V8, precisely because the V8 was a great opportunity not to have to redesign a complete engine from scratch and instead take inspiration from Hyundai Motor Group’s existing World Rally Championship engine, a very competitive 1.6-liter turbocharged inline-four that we’ve been using for several years. We took that engine and made it two times four in line, which gives us a V8.”

“Hyundai Motorsport has been involved in the World Rally Championship for the past 12 years, during which I’ve served as Team Principal since January 2023 and President since January 2024. Early last year, we started to look at different options for a new venture, as we thought it was the right time to assess what could be the next chapter for the Hyundai Motor Group in motorsports. Around summertime last year, we thought that endurance racing was an interesting next step, and ever since then, things moved very, very quickly and very suddenly.