GM U.S. Sales at a Glance
• In EVs, sales accelerated throughout the year, with Q4 sales of 42,000 units, up 10,000 from the third quarter level, and nearly twice the second quarter total.
• Overall, GM average Q4 transaction price reached nearly $53,000, well above the industry average, while incentive spending per vehicle continues to decline.
• All four GM major brands grew in 2024. At Chevrolet, sales were up 1.5%, to the highest level since 2019. Equinox EV was a major driver, with Q4 unit sales up 85% from Q3. For the full year, Trax sales were up 84%, to lead the small SUV segment. Fourth quarter sales at Chevrolet increased 17%.
• Cadillac had its best full-year and quarterly sales since 2016, with strong demand for both Escalade – the #1 large luxury SUV for the 11th consecutive year – and LYRIQ, now the best-selling electric mid-size luxury SUV. Deliveries of two new electric SUVs – the three-row VISTIQ and the smaller OPTIQ – begin in Q1 of 2025.
• GMC had its best year ever in 2024, with total sales up 9%, aided by a 33% spike in Q4 sales. Sierra and Canyon both had their best years in history. It was a record year for the Denali sub-brand, which is celebrating its 25th anniversary. Buick sales improved 10%, to the highest total since 2021. The Envista saw sales jump 57% in the fourth quarter.