General Motors (NYSE: GM) said today that it along with GM dealers delivered 2.6 million vehicles in the US during calendar year 2023. This was an increase of 14% year-over-year reflecting the ongoing Biden Administration economic recovery, in AutoInformed’s view. GM said it led the industry in total sales and was the top selling manufacturer of trucks, full-size pickups, full-size SUVs, ‘affordable SUVs’* and fleet vehicles. All GM brands posted increases. GM said its total market share increased 0.3 ppts. to 16.3%, which is preliminary based on an estimated 16 million vehicle US industry total.
“We grew our market share in 2023, maintaining strong pricing and low incentives. We led the industry in trucks and had great success with our affordable SUVs like the Chevrolet Trax and Buick Envista, some of today’s hottest-selling vehicles,” said Marissa West, GM senior vice president and president, North America. “In 2024, we expect industry sales to remain strong and we’re excited about the opportunities ahead as we expand customer choice with new vehicles like the Chevrolet Equinox EV and Cadillac Escalade IQ.”