During his 33-year career with GM, Aldred has held a range of roles in vehicle sales, services and marketing. In 2010, he was named chairman and managing director of Vauxhall in the UK, before shifting to lead Opel global sales, marketing and aftersales in 2013.

In 2014, he was appointed VP of global GMC and Buick, where he led the growth of both brands, including the launch of the Buick Avenir and GMC AT4 sub-brands. In that role, he increased GMC pick-up sales to all-time record levels; changed Buick’s focus to SUVs from sedans and achieved record dealer satisfaction levels. He also took both brands to a decade in the top two in the annual JD Power Customer Sales and Service Satisfaction survey.*

In 2024, Aldred was named to his recent position, where he focused on modernizing customer experience and creating growth opportunities across our products and services, including GM Energy, GM Envolve, OnStar, Customer Care and Aftersales, and Digital Sales and Service.