Hyundai CRATER Concept Debuts at AutoMobility LA 2025

Hyundai Motor America CRATER Concept interior – Courtesy of and Copyright Hyundai 20 Nov, 2025 all rights reserved

Ken Zino of AutoInformed.com on Hyundai CRATER Concept Debuts at AutoMobility LA 2025

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Interior Design Language
• The interior of the CRATER Concept has been designed for tech-savvy adventure seekers who prize rugged, function-first design and flexibility. Inside the CRATER Concept, technical shapes are wrapped in soft-yet-durable materials, resulting in a stylish, natural integration that delivers comfort, support, and practicality in any environment. Simultaneously tough yet warm, the CRATER Concept’s singular interior design starts with its high-brow crash pad, which bridges the vehicle’s exterior with its interior.

Customizable Interface for Every Journey
• By leveraging a BYOD (Bring Your Own Device) approach, Hyundai suggests a flexible and customizable digital experience that adapts to various situations and individual user preferences.
• Dynamic Head-Up Display – CRATER Concept’s full-width head-up display is a cutting-edge, multi-function display that includes a novel rearview camera mirror feed.
• Crash Pad with Ambient Lighting – The unconventional dashboard’s crash pad is shaped like a bent metal sheet, wrapping around the form. Subtle perforations allow soft light to glow through, creating a refined and distinctive aura unique to the concept.
• Functional and Expressive Details – Strap-inspired design elements are paired with ambient lights in an accent color. These details add energy and visual depth to CRATER Concept’s sturdy and practical character.

Structural Interior Expression
• A functional roll cage outlines the cabin, adding tension and strength, while integrated grab handles ease ingress and egress. This exposed structural element provides a reassuring feeling of safety, reinforcing that CRATER Concept is built for confident exploration and resilience.

Supportive Seating for Exploration
• CRATER Concept’s seats feature wraparound forms that are a departure from traditional bucket seats. These seats are combined with three-dimensional padding that provides stability and comfort during rugged journeys. Cylindrical cushions and a supportive headrest offer ergonomic comfort, while ample side bolsters stabilize the body during off-roading. A four-point seatbelt system hints at enhanced restraint and safety in off-road scenarios.

Steering Wheel – A center-mounted pixel display reimages driver interaction on the squared-off steering wheel, while terrain mode buttons suggest quick switching to Snow, Sand, Mud, Auto, and XRT modes.

Interior Details
o First aid kit (passenger side).
o Fire extinguisher (driver side).
o Removable Bluetooth center console main speaker.
o Hidden aperture light at the dashboard edge reveals a playful light signature.
o Easy-to-reach cylinder-type center controls are mechanically linked to visual indicator lights.
o CRATER MAN is a symbolic character integrated throughout the vehicle, offering playful storytelling through ‘hidden surprises’ and interactive design elements.

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