The U.S. OEM ICE App Report gauges ICE vehicle owners’ experience with their brand’s mobile app. Insights are derived from surveying ICE vehicle owners and an expert assessment of the most relevant ICE vehicle mobile apps. Results are based on a standardized assessment approach relying on more than 300 best practices for vehicle apps that include more than 160 mobile app functionality-specific attributes.

The report includes apps from the top 32 award-eligible branded apps that sell ICE vehicles in the United States. More than 2,100 ICE vehicle owners in the United States were surveyed between September-October 2025 to gather insights on app connectivity issues; app usage; feature desirability; and app overall execution.