What was said to be a record crowd at the Rolex 24 at Daytona this past weekend were on hand to view some of the closest, fierce racing in recent IMSA history that resulted in several cars contending up to the checkered flag in four out of the five classes after two circuits around a Rolex watch. So in AutoInformed’s opinion the “sport” of Sports Car Racing is healthy and off to what should be a great 2023 season. Given the crowd size and a new broadcast contract with an international audience and specifically tailored automaker advertisements keyed to the Rolex 24, the “business” of racing is good as well.