In his new job, Bunnell will lead Cadillac’s sales and service areas in its largest market.
Cadillac today announced the appointment of James Bunnell as U.S. Vice President of Sales, effective October 1. He will report to Cadillac President and ex Audi lifer Johan de Nysschen. Bunnell currently is Vice President Chevrolet and Cadillac Europe Sales.
GM’s regional luxury brand is stumbling because sales have dropped -4% year-to-date to 114,000 vehicles. Lexus at 199,000, Mercedes, 193,000, and BMW, 184,000, dominate the luxury segment. The market for luxury vehicles in the United States rose 14 % during the same period, according to AutoData. The GM luxury brand has seen three different people running it in less than two years.
In his new job, Bunnell, 59, will lead Cadillac’s sales and service activities in the brand’s largest market.
Bunnell joined General Motors in 1979. He has worked in finance, manufacturing, product planning and regional sales management. In 2007, he was named General Manager of Pontiac, Buick and GMC. The following year, Jim was named General Manager of the U.S. Sales Support Group of General Motors, working across all GM brands.
Bunnell replaces Kurt McNeil, U.S. Vice President Sales Operations, who served as interim U.S. Vice President Cadillac Sales for the last two months
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
