In his new job, Bunnell will lead Cadillac’s sales and service areas in its largest market.
Cadillac today announced the appointment of James Bunnell as U.S. Vice President of Sales, effective October 1. He will report to Cadillac President and ex Audi lifer Johan de Nysschen. Bunnell currently is Vice President Chevrolet and Cadillac Europe Sales.
GM’s regional luxury brand is stumbling because sales have dropped -4% year-to-date to 114,000 vehicles. Lexus at 199,000, Mercedes, 193,000, and BMW, 184,000, dominate the luxury segment. The market for luxury vehicles in the United States rose 14 % during the same period, according to AutoData. The GM luxury brand has seen three different people running it in less than two years.
In his new job, Bunnell, 59, will lead Cadillac’s sales and service activities in the brand’s largest market.
Bunnell joined General Motors in 1979. He has worked in finance, manufacturing, product planning and regional sales management. In 2007, he was named General Manager of Pontiac, Buick and GMC. The following year, Jim was named General Manager of the U.S. Sales Support Group of General Motors, working across all GM brands.
Bunnell replaces Kurt McNeil, U.S. Vice President Sales Operations, who served as interim U.S. Vice President Cadillac Sales for the last two months
