Kia has revealed its so-called Platform Beyond Vehicle (PBV) future strategy at a trade show in Las Vegas. Kia’s PBV business will start around the introduction of an all-new, modular vehicle, previewed by the Kia Concept PV5.
This was presented as plan with the goal of PBVs “revolutionizing the mobility industry while helping to further Hyundai Motor Group’s ambitions in robotics, Advanced Air Mobility (AAM), and autonomous driving.” Basically this is a well tread marketing strategy once fueled by petrol and diesel by traditional European vehicle makers, notably the Transit van line of Ford Motor in Europe, Citroen and Renault among others, who are doing similar things with EVs. In fact, the Transit ubiquitously used by tradespeople in the UK led to the popular phrase “white van man.”

“Kia’s PBV business represents our vision of going beyond the traditional concept of automobiles by fulfilling the unmet needs of diverse customers and communities through optimized vehicles and services catering to specific market and business circumstances,” said Ho Sung Song, Kia Corporation President and CEO.