“Today Lancia presents Lancia Pu+Ra HPE, the brand vision for the next 10 years that takes the brand into the era of electric mobility and sums up our way of conceiving and experiencing the car. Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” said Luca Napolitano, CEO of the Lancia brand.

Lancia will launch the New Ypsilon in 2024, in both hybrid and electric versions. Starting in 2026 only 100% electric cars will be launched, and from 2028, concurrently with the arrival of the new Delta, the brand will exclusively sell electric models.

The 100% electric car has a claimed range with more than 700 km, ~ 10 minutes of charging time and energy consumption less than 10 kWh per 100 km.

Lancia Pu+Ra HPE is the the result cooperation with Cassina, prominent in the upscale furniture industry, for a typically Italian “home feeling” experience, in Lancia’s view.