The partnership continues between Lancia and Cassina, two brands marketing Made in Italy in their respective fields. Cassina , almost a century old, is now moving into the automotive sector, “focusing on the values shared with Lancia, such as Italian spirit, innovation, tradition, and respect for the environment. Italian Design is applied to the design of the car, resulting in a cultural contamination that builds on certain pieces of furniture that set the tone of a home, transferring them to the Lancia concept car and creates genuine domestic spaces.”

The Lancia and Cassina is said to inspired by ‘The Cassina Perspective.’ This is defined as a “company vision of combining the most innovative products with icons of modernity to create welcoming and eclectic environments, according to a unique code of excellence in design.

“Our starting point was certain furnishings that set the tone of a home, which were then transferred to the Lancia Pu+Ra HPE: the centrality of upholstered items in the living room; the coffee table, a “multifunctional” central element; finally, the warmth of the carpet immediately recalls a homely environment, with great importance given to the color and consistency of the materials,” Cassina said.