Satisfaction with the selling dealer averages 776 in 2012, a five-point change from 2011.
Power notes that with the increasing complexity of technology in new models, there is a growing need for dealers to spend time explaining complicated audio, entertainment and navigation systems so buyers can use some of the (alleged?) benefits these technologies offer. A majority (86%) of new-vehicle buyers indicate that the dealer staff spent “just the right amount of time” with them during the delivery. Among the 8% of new-vehicle buyers who say that the dealer staff did not spend enough time at delivery, nearly three-fourths indicated they would have preferred people who spent more time reviewing their vehicle’s features and technologies, such as pairing their phone to Bluetooth or demonstrating the navigation system.
