Mazda MX-5 Miata Celebrates 25 Years at CAS

Miata, as it was then called in the U.S., became the most successful two seat sports car in the world.

Miata, as it was then called in the U.S., became the most successful two-seat sports car in the world.

At the Chicago Auto Show on 9 February 1989, the all-new Mazda Miata debuted. A few months later, it was named as one of the five “World’s Best Cars” by Road & Track where I was working. While a bit bombastic an parochial, the claim had some basis in fact, at least for aging import drivers.

With the collapse of the British sports car industry and the absence of roadsters, the Miata, as it was then called in the U.S., hit a sweet spot in the market. Miata weighed a low 2,116 pounds curb weight and could reach 60 mph in less than nine seconds. Japanese quality, spirited open top driving and a starting price of $13,800 MSRP proved a winning combination.

Twenty-five years later, MX-5 has garnered more than 200 awards and sold more than 920,000 worldwide as of December 2013, making it the Guinness Book of World Records holder for “Best-Selling Two-Seater Sports Car.” In addition, more MX-5s are road-raced on any weekend than any other model of car.

“The MX-5 Miata has hit a number of milestones over the years and we’re honored to say that 25 years later it’s as much a global success and favorite among enthusiasts as it was on day one,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). “At the Chicago Auto Show in 1989, MX-5 Miata set the bar for sports car performance and driving pleasure. Here we are on its 25th birthday still looking up at that bar.”

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More power was added for the second generation.

The second-generation MX-5 Miata debuted in 1998 as a 1999 model with a more powerful 1.8-liter four-cylinder engine with 140 horsepower and 119 lb.-ft. of torque, and new styling that was most obvious in the front as the first generation car’s distinctive pop-up headlights were replaced with a faired-in design. In addition, the plastic rear window in the MX-5’s soft-top was replaced with a heated glass window. Features such as a straight intake port, a variable-inertia exhaust system and a dual exhaust manifold were incorporated to aid the sporty feel. The base model could reach 60 mph in 7.9 seconds, with a top speed of 122 mph.

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The fastest and most expensive Miata MX-5 appeared in 2005.

In 2005, the third generation MX-5 was introduced with a new 16-valve, 2-liter I-4 engine, producing 170 horsepower and 140 lb.-ft. of torque, coupled to either a five-speed or a six-speed manual transmission or 166 horsepower with the optional six-speed automatic transmission. A front wishbone/rear multilink suspension was used beginning with the 2006 MX-5 to increase ride quality and handling. Technologies like traction control and stability control also were added.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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