Tech Center became a National Parks Historic place in 2015.
General Motors (NYSE GM) today announced it will invest $81 million into the company’s Global Technical Center in Warren, Michigan, to prepare the campus to build the Cadillac CELESTIQ, which wil be the brand’s flagship. The investment will be used to purchase and install related equipment to hand-build the CELESTIQ. Campus renovation work has already begun.
Actual details of what GM is going to sell and lease are scant. CELESTIQ’s roof is “expected to be one of the first” to feature a four-quadrant, suspended-particle-device smart glass. With this smart glass, each occupant of the vehicle can set their own level of roof transparency. The driver and front-seat passenger will enjoy a pillar-to-pillar freeform display with active privacy to help mitigate driver distraction, GM said. AutoInformed will spare you from the taillight and door hinge photos.
The CELESTIQ will be the first production vehicle to be built at GM’s Global Technical Center, the center of the company’s engineering and design efforts since its inauguration in May 1956. (Read AutoInformed.com on GM’s Dual Platform Strategy – Doubling Revenues by 2030?; GM, Qualcomm Enabling Hands-Free Driving in 2023; EVs – at $7B GM Makes Largest Announcement in History, GM CAMI – Becoming Canada’s First Full-Scale EV Plant, GM Ultium-based EVs Now Have a Heat Pump)
The Cadillac CELESTIQ will be built on GM’s Ultium Platform, the heart and arguably the soul of the company’s emerging EV strategy, which some traditional equity analysts seem to have a hard time grasping judging from their questions on media calls. The Ultium Platform uses a common electric vehicle architecture and propulsion components such as battery cells, modules, packs, Ultium Drive units, EV motors and integrated power electronics.
GM’s suppliers will provide what is “expected to be the highest volume of 3D printed components – more than 100 – of any GM production vehicle.” This will include both structural and cosmetic parts, and both polymer and metal pieces.
Additionally, the CELESTIQ production facility itself will use “additive manufacturing for tooling, fixtures and gauges in the assembly process.” GM’s Additive Industrialization Center, which opened on the GM Global Technical Center campus in 2020, has made the Cadillac CT4-V and CT5-V GM’s first vehicles to benefit from additive manufacturing with parts including the shifter emblem, transmission components and HVAC ducts.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Milestones – Cadillac CELESTIQ to be Built in Warren MI
Tech Center became a National Parks Historic place in 2015.
General Motors (NYSE GM) today announced it will invest $81 million into the company’s Global Technical Center in Warren, Michigan, to prepare the campus to build the Cadillac CELESTIQ, which wil be the brand’s flagship. The investment will be used to purchase and install related equipment to hand-build the CELESTIQ. Campus renovation work has already begun.
Actual details of what GM is going to sell and lease are scant. CELESTIQ’s roof is “expected to be one of the first” to feature a four-quadrant, suspended-particle-device smart glass. With this smart glass, each occupant of the vehicle can set their own level of roof transparency. The driver and front-seat passenger will enjoy a pillar-to-pillar freeform display with active privacy to help mitigate driver distraction, GM said. AutoInformed will spare you from the taillight and door hinge photos.
The CELESTIQ will be the first production vehicle to be built at GM’s Global Technical Center, the center of the company’s engineering and design efforts since its inauguration in May 1956. (Read AutoInformed.com on GM’s Dual Platform Strategy – Doubling Revenues by 2030?; GM, Qualcomm Enabling Hands-Free Driving in 2023; EVs – at $7B GM Makes Largest Announcement in History, GM CAMI – Becoming Canada’s First Full-Scale EV Plant, GM Ultium-based EVs Now Have a Heat Pump)
The Cadillac CELESTIQ will be built on GM’s Ultium Platform, the heart and arguably the soul of the company’s emerging EV strategy, which some traditional equity analysts seem to have a hard time grasping judging from their questions on media calls. The Ultium Platform uses a common electric vehicle architecture and propulsion components such as battery cells, modules, packs, Ultium Drive units, EV motors and integrated power electronics.
GM’s suppliers will provide what is “expected to be the highest volume of 3D printed components – more than 100 – of any GM production vehicle.” This will include both structural and cosmetic parts, and both polymer and metal pieces.
Additionally, the CELESTIQ production facility itself will use “additive manufacturing for tooling, fixtures and gauges in the assembly process.” GM’s Additive Industrialization Center, which opened on the GM Global Technical Center campus in 2020, has made the Cadillac CT4-V and CT5-V GM’s first vehicles to benefit from additive manufacturing with parts including the shifter emblem, transmission components and HVAC ducts.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.