Song joined Genesis – Hyundai’s luxury brand – in January 2020 to lead global sales, achieving what Hyundai termed significant growth in product volume and profitability. He was appointed Chief Operating Officer in September 2021.

Prior to joining the Genesis brand, Song had an automotive career spanning three decades at Hyundai Motor Company. Since joining the company in 1993, he has held key positions in Hyundai’s offices in North America and the Middle East, ultimately assuming the role of Head of Hyundai Motor Middle East and Africa.

“Song’s wide-ranging background as an industry veteran will allow him to lead Genesis from an operational and cultural standpoint and to develop further growth and market opportunities. Under his stewardship, Genesis expects to make significant gains in profitability through a clearer brand vision that places greater emphasis on customer experiences,” Hyundai said.