In North America, the next three years of business will see an enhanced and electrified product lineup in the market, closer cooperation with Alliance member Nissan, and expanding what Mitsubishi claims is its local leadership position in digital tools for sales and marketing areas across other global markets. Mitsubishi has had two years of year-on-year retail sales growth. It was named the number one mass-market brand in JD Power’s 2023 Customer Satisfaction Index study.