North America remains the largest sales region, with 43,577 deliveries and a 10% increase compared to 2024. This marks the strongest first half of the year in the region´s history. The increase is mainly due to higher product availability in the market and the price protection offered in the first half of the year due to increased import tariffs. The Overseas and Emerging Markets also performed well, posting a 10% increase, a new all-time high. A total of 30,158 vehicles were delivered to customers there.

In Europe (excluding Germany), Porsche delivered 35,381 vehicles in the first half of the year, representing a -8% decrease from the previous year. In the home market of Germany, 15,973 customers took delivery of their vehicles, a decrease of -23%.

In China, 21,302 vehicles were delivered to customers (-28%). Porsche claimed that the main reasons for the decline remain the challenging market conditions, particularly in the luxury segment, and intense competition in the Chinese market. The focus remains on value-oriented sales aimed at balancing demand and supply. Globally, Porsche remains -6% below the previous year’s figures in the first half of the year.