Porsche Sales Drop 10% in 2025

Porsche 2025 Global Sales – Courtesy of and Copyright Porsche AG 16 Jan. 2026 all rights reserved

Ken Zino of AutoInformed.com on Porsche Sales Drop 10% in 2025

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Porsche AG (P911.DE) said today that it delivered a total of 279,449 cars to customers globally during 2025, a decline of -10% from 310,718 in 2024. The Macan remains the strongest model line with 84,328 cars delivered.*

“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.

Porsche made the debatable claims that it repositioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 offered combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4% of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2% being fully electric and 12.1% being plug-in hybrids.

“This puts the global share of fully electric vehicles at the upper end of the target range of 20 to 22% for 2025. In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9% electrification share), with every third car being fully electric. Among the Panamera and Cayenne models, plug-in hybrid derivatives lead European delivery figures. At the same time, the combustion-engined and T-Hybrid 911 set a new record with 51,583 deliveries worldwide,” Porsche said.

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