Porsche Sales Drop 10% in 2025

The 2025 Macan GTS – Courtesy of and Copyright Porsche AG Jan. 2026 all rights reserved

Ken Zino of AutoInformed.com on Porsche Sales Drop 10% in 2025

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“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.

Porsche made the debatable claims that it repositioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 offered combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4% of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2% being fully electric and 12.1% being plug-in hybrids.

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