During the first three months of 2014, Porsche AG sold 38,500 vehicles to customers, which barely beat the 2013 Q1 results of 37,009 vehicles in a rising global market. In a statement just released, Porsche claims that during the remainder of the year, it predicts that growth will increase because of the introduction of the new Macan SUV, now available at Porsche Dealers in Europe and the Mideast, but not the U.S.
The U.S. (10,136 Q1) China, (9,885 Q1) and Germany (4,881 Q1) remain Porsche’s most significant markets, with the German disdain evident for the U.S. in our view for what is the delayed introductions of the latest cars and trucks in the U.S.
“We are now turning over a new leaf with the Macan. On the occasion of the market launch in Europe last weekend we welcomed tens of thousands of customers, potential customers and enthusiasts of the brand to our Porsche Dealers,” claims Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG.
Absent was any reference to the U.S. where Porsche faces stiff competition from the Chevrolet Corvette Stingray – on the road and on the track. (See Holy Toledo! 2015 Corvette Gets Eight-Speed Automatic)
