While passenger cars once led the EV market, manufacturers continue to introduce new models to satisfy a variety of consumer needs. In other words, customers continue to decide what sells in the marketplace. Utility vehicle (UV) models continue to grow. Moreover, although electric pickup trucks are a relatively new entry to the market (commercial debut in September 2021), there are 6 models available now, with more expected soon. As a result, non-car segments are continuing to make gains, and in Q3 of 2024, light truck (UVs, minivans, and pickups) sales comprised 80% of the EV market – a 6 pp increase from Q3 2023. “Electric vehicle prices were higher YoY in Q3 but by less than 1%. The average price paid for an EV in Q3 was just over $57,000, a premium of approximately 19% compared to the auto industry-wide ATP of just over$48,000.”