On 1 January 2021, Renault established its first centralized global marketing department, to foster creativity, ensure a more consistent advertising and social media discourse, and boost efficiency for greater value creation. The main objective of the Renault central global marketing department is to make the brand stronger, more robust and a love brand around the world, says Arnaud Belloni, Renault Global Marketing Director. To achieve this, only in 2021 we have produced and implemented 48 global 360° campaigns for the entire world, strongly focusing on the current social trends and habits.