“It feels good to do good!”
Subaru of America says that it will co-host and serve as official vehicle for the country’s first national litter clean-up and recycling initiative. The stated goal is to egg on people to help reduce landfill waste in their local communities or their own backyards.
Entitled Facelift: Act Local, the six-day-long event produced by the Yosemite Climbing Association and co-presented by The North Face, encourages people to independently get outdoors and safely pick up trash at their local green spaces, neighborhood parks or backyards from September 22-27.
This promotion links to the Subaru Don’t Feed the Landfills initiative, which is focused on reducing landfill waste in and around America’s national parks by keeping outdoor areas across the country free from landfill trash.
“It feels good to do good! If even one person is motivated to get outside and clean up a place they love who wouldn’t have been otherwise, this event will be successful,” said Allyson Gunsallus, Managing Director of the Yosemite Climbing Association. “We need positive local engagement more than ever right now.”
Consumers are invited to join the movement by creating small teams and finding a nearby outdoor location to safely pick up, sort and recycle trash found. Hard-to-recycle items, including snack bags, disposable cups, lids and plastic straws, and coffee and creamer capsules can be brought to a participating, local Subaru retailer, who will have the items responsibly recycled into furnishings like park benches and donated back to the local communities.
Participants must take The Pledge to participate; they can visit Facelift: Act Local at www.yosemitefacelift.com for details and share their clean-up and recycling results and photos on social media with the hashtag, #FaceliftActLocal.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Subaru Aids First National Clean-Up and Recycling Plan
“It feels good to do good!”
Subaru of America says that it will co-host and serve as official vehicle for the country’s first national litter clean-up and recycling initiative. The stated goal is to egg on people to help reduce landfill waste in their local communities or their own backyards.
Entitled Facelift: Act Local, the six-day-long event produced by the Yosemite Climbing Association and co-presented by The North Face, encourages people to independently get outdoors and safely pick up trash at their local green spaces, neighborhood parks or backyards from September 22-27.
This promotion links to the Subaru Don’t Feed the Landfills initiative, which is focused on reducing landfill waste in and around America’s national parks by keeping outdoor areas across the country free from landfill trash.
“It feels good to do good! If even one person is motivated to get outside and clean up a place they love who wouldn’t have been otherwise, this event will be successful,” said Allyson Gunsallus, Managing Director of the Yosemite Climbing Association. “We need positive local engagement more than ever right now.”
Consumers are invited to join the movement by creating small teams and finding a nearby outdoor location to safely pick up, sort and recycle trash found. Hard-to-recycle items, including snack bags, disposable cups, lids and plastic straws, and coffee and creamer capsules can be brought to a participating, local Subaru retailer, who will have the items responsibly recycled into furnishings like park benches and donated back to the local communities.
Participants must take The Pledge to participate; they can visit Facelift: Act Local at www.yosemitefacelift.com for details and share their clean-up and recycling results and photos on social media with the hashtag, #FaceliftActLocal.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.