Tag Archives: ford 2014 earnings

In a sense, 2014 is an investment year that will hurt returns short term, but is necessary to keep Ford competitive going forward. Overall, FMC will launch 23 new vehicles globally, with 16 launches in North America, it’s only solidly profitable region. Since these North American freshenings will cover a significant percentage of the region’s volume, Ford said that it now expects sales next year to be lower, even as the region grows by roughly one million units or more in total. Continue reading →