Tag Archives: hybrid purchase consideration

People Under 35 Most Interested in Hybrids. Older Buyers Yawn

Almost 60% of new car owners say they want a conventional combustion engine in their next vehicle. Nevertheless one-third of car owners (32%) report they have an interest in purchasing a hybrid vehicle, and 23% say that their interest in hybrids has increased from a year ago. However, the latest Harris Poll shows that the “adoption curve” for hybrid vehicles wanes with age. Continue reading

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