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The Army claims that about a third of recruits come from motorsports marketing and recruiting booths at the racetracks, but that assertion is under attack as dubious. Nevertheless, the U.S. Army has spent nearly $20 million in the past two years on its NASCAR sponsorship as part of its recruitment budget. The larger business issue here is just how effective are expensive racing sponsorships for any organization. AutoInformed, for the moment, will ignore the fund raising practices or sponsorships of bought and paid for politicians who should be required to wear NASCAR style uniforms when conducting public business with the logos of the special interest money feeding them prominently displayed. Continue reading →