“In a challenging and dynamic environment, our global team once again proved its resilience in 2022,” said Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG. “Thanks to extraordinary team spirit, operational excellence and effective sales control, we were able to close out the business year successfully.”

Audi in a classic public relations move then switched the subject. “Overall, Audi delivered 118,196 electric models to customers last year, which is 44.3% more than in 2021ignoring that such a percentage was possible because of the small base number from which it derived. The business challenge comes from Audi’s previously stated strategy that deems starting in 2026, Audi will only introduce all-electric cars to the global market.

Yes there was some demand for all-electric models such as the Audi Q4 e-tron, Audi e-tron GT quattro, and Audi e-tron. A new model is coming – the new Audi Q8 e-tron. “has already received many preorders ahead of its market launch in the spring of 2023,” Audi said, without saying how many.