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“The new-vehicle sales pace shifted to a lower gear in Q4 of last year, and that weakness is expected to continue through this month as well,” said Charlie Chesbrough, senior economist at Cox Automotive. “February’s SAAR is expected to improve on January’s weather-impacted 14.9 million level but still reflect the harsh headwinds facing vehicle buyers. The loss of electric vehicle tax credits at the end of Q3 continues to impact sales. Also, the market is slowing due to ongoing concerns about the U.S. economy and high new-vehicle prices. These conditions are expected to be major headwinds for the new-vehicle market throughout 2026.”
