“With the UAW strikes over, the industry could focus on more typical matters of LV demand and the extent to which Thanksgiving sales would spur the market, against the backdrop of many households feeling squeezed and interest rates remaining high. In the end, sales grew by 8.5% YoY, but there was a feeling that results could have been better. While consumers still appear willing to spend, many are remaining more cost-conscious, and this is forcing the industry to begin to offer higher incentives, even if discounting remains well below historical averages for now. In addition, several models that were directly impacted by the UAW strikes were still suffering from low inventory in November, and that appeared to restrict their sales. Had these models delivered more typical volumes, the overall market’s performance would have looked more robust,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData