Volkswagen Group Q1 Profit Drops as Europe Mars Results

Volkswagen Group profits decreased to €2.3 billion in Q1, down from a record €3.2 billion a year earlier. Global deliveries increased by 4.8% to 2.3 million vehicles worldwide as the Group’s share of the passenger car market rose year-on-year to 12.6% from 12.2%.

However, in spite of this improved performance in global markets, sales revenue during the first three months amounted to €46.6 billion down from €47.3 billion during Q1 of 2012. The Eurozone crisis caused sales declines at the Audi, Volkswagen and Škoda brands. In Germany alone sales were off -7% with a loss of 21,000 units. Moreover, a shift down market and increased sales incentives hurt revenues.

Nowhere was this more evident than at Volkswagen brand whose sales of 1.1 million cars were down 2.4% on the prior-year figure. The brand’s operating profit at €590 million fell sharply from €1,100 million the year before, and was hurt by lower volumes and so-called negative mix effects as customers bought less expensive models.

Audi, responsible for much of the Group’s profits, also recorded a unit sales decline to 330,000 vehicles (340,000 Q1 2012), 2.9% fewer than in the prior-year quarter even though the Chinese joint venture FAW-Volkswagen sold 88,000 Audi vehicles. Audi generated an operating profit of €1.3 billion down from €1.4 billion in 2012.

Škoda’s sales declined by 13.3% to 179,000 vehicles (206,000). Its operating profit dropped to €112 million (€209 million) because of lower volumes, negative mix effects and higher launch costs for new models.

Seat sold 111,000 vehicles (99,000) worldwide, 11.4% more than in the previous year. The operating loss widened from €29 million in the previous year to €46 million this quarter.

Bentley delivered 2,000 vehicles (2,400) and its operating profit rose to €27 million (€15 million). Sports car manufacturer Porsche sold 36,000 vehicles and made an operating profit of €573 million in the first quarter of 2013.

“We are approaching the rest of the year with our usual realism and great vigilance,” said Group CEO Martin Winterkorn. He is confident that, despite all the economic uncertainties, the Volkswagen Group can pick up speed as the year progresses and outperform the market as a whole.

Thus far, the Volkswagen Group is affirming its previous stated goals for 2013. Deliveries to customers are expected to increase year-on-year. The Group’s 2013 sales revenue is expected to exceed the prior-year figure. Given the ongoing uncertainty in the economic environment, the Group’s operating profit goal is to match the prior-year level in 2013.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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