If VW builds it will they come?
The new Volkswagen ID.4 AWD electric SUV just revealed has a starting manufacturer’s suggested retail price of $43,6751. That – at the moment – is lower than any other AWD BEV on sale in the U.S. today2. Whether this is a distinction with a saleable difference remains to be seen in the murky marketplace of BEVs – often hyped by makers, but still shunned by buyers as booming truck sales demonstrate.