No easy job moving metal with the VW Diesel Scandal.
Volkswagen of America (VWoA) today announced the appointment of Ronald Stach, 48, as Vice President, Sales for the Volkswagen brand, effective immediately. The change comes as the dirty diesel scandal continues. The U.S. arm of VW Ag – in court in Germany now facing shareholder lawsuits – is also facing numerous legal and regulatory actions. In this new role, which comes at a difficult time, Stach will direct activities of the U.S. sales regions, retail programs and fleet and re-marketing. Year-to- date VW brand sales in the U.S. have declined 14% in a booming vehicle market that grew 3.5%.
Stach will report to Mark McNabb, Chief Operating Officer, Volkswagen of America. He succeeds Mark Barnes, who has assumed responsibilities as Chief Operation Officer at Bentley of the Americas (sales off -51% ytd on a low base), within Volkswagen Group of America.
Stach most recently served as Director, South Central Region for Volkswagen of America, and brings over 25 years of experience in automotive sales, sales leadership, network development and aftersales. Stach holds a degree in Finance from the University of Texas and an MBA from the Olin School.
