Volkswagen Sales Flat in 2024

Volkswagen T-Roc Cabriolet – courtesy of and copyright VW August 2019 all rights reserved

Ken Zino of AutoInformed.com on Volkswagen Sales Flat in 2024

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VW Brand Global Deliveries

• Europe: 1,254,500 – down 1.7 % year-on-year.
• South America: 479,400 deliveries – up 21.1% year-on-year.
• North America: 592,300 deliveries – up 18.4% year-on-year.
• China: 2,198,900 deliveries – down 8.3% year-on-year.

The 10 most popular vehicles in Europe include as many as five Volkswagen models: the Golf, T-Roc, Tiguan, Passat and Polo. Volkswagen led the German market in the BEV segment. Here, Volkswagen vehicles accounted for 16.3 % of new registrations, an increase of 2.8 percentage points on 2023.

SUV sales were strong in 2024, both with conventional drive systems and as all-electric variants. These now account for 47% of total Volkswagen deliveries, an increase of 1.4 percentage points on 2023. Tiguan was the most popular SUV and best-selling model, followed by the T-Roc – ever since the sales launch of the compact crossover model, more than two million units have been sold. Volkswagen will launch the next generation of the T-Roc in 2025.

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