Volvo 144 – Its First Million Seller at 50 Years

AutoInformed - Volvo 144The Volvo 144 – a classic 1966 box – and derivatives went on during the ensuing eight years to sell 1.25 million cars, thereby creating Volvo’s first million seller. With the 140 series, Volvo introduced a naming scheme in which the first digit designated the model series, the second digit the number of cylinders and the third digit the number of doors. In 1967 the two-door 142 was launched, and in 1968 production of the 145 estate began. A closely related model was the 164, which was launched as the 1969 model.

The 140 series had important advances in both passive and active safety. The chassis was resilient to torsional loads and was fitted with crumple zones and a protective roll cage. The brake system was advanced for the day with disc brakes front and rear together with a dual-circuit system with twin hydraulic circuits at the front. This provided a three-way partitioning of the circuits, so that if one circuit failed both front brakes and one rear brake would still function. What’s more, there were reducing valves to prevent the wheels locking during heavy braking, a solution first used by Volvo. A split steering column and a dashboard with a collision-protected frame were other safety items. Later, the 140 series came with headrests, retractable seat belts and seat belt reminders as standard equipment.

The Volvo 140 series had a conventional design with a front-mounted engine and rear-wheel drive. Initially, the series employed the older 1.8-liter four-cylinder B18 engine, producing 75 horsepower DIN – or 96 horsepower with, yes, twin carburetors. The 1969 model had the 2-liter B20 engine, producing 82 horsepower and 100 horsepower respectively. As of the 1971 model, there were also versions with electronically controlled fuel injection, producing 120 horsepower.

When production of the 142, the 144 and the 145 came to an end in the summer of 1974, 1,251,371 cars had rolled off the production line. Its replacement, the Volvo 240, borrowed much from the 140 series chassis and went on to become Volvo’s largest mass-produced model – 2.8 million cars in 19 years.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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