While working with Volkswagen to recreate the iconic ‘Light’ Bus (see full story at AutoInformed.com), Dr. Bob Hieronimus learned of the brand’s shift toward electromobility and commitment to a more sustainable future. These values conveniently align with messages Hieronimus has been communicating through his many decades as a muralist and art car painter.

In the Spring of 2023, Dr. Bob provided Volkswagen with a sketch of an ID. Buzz festooned with the words “Love the Earth” written in languages from all around the globe. The design is reminiscent of a poster Hieronimus created in 1972 for Earth Day, as commissioned by the holiday’s originator. The 25 languages represent many of the most widely spoken languages on each continent as well as two indigenous languages, Māori and Navajo. In updating the design for the ID. Buzz, Dr. Bob worked with graphic designer Tim Wygal of Lexington, KY.